.. _campaign-overview:

Overview
========
The VoIPBIN campaign API offers a comprehensive campaign service designed for massive outbound calling, including SMS, email, and SNS (Social Networking Service) messaging. These outbound campaigns are tailored to efficiently reach a large number of recipients for various purposes such as telemarketing, telesales, collections, and notifications.

.. image:: _static/images/campaign_overview_overview.png

Resource
--------
The VoIPBIN's campaign is composed of several essential resources that contribute to its effectiveness and functionality.

.. image:: _static/images/campaign_overview_resource.png

- Queue: Represents the waiting place for calls and groups of agents who handle the calls.
- Outdial: Contains the list of target destinations to which the campaign will reach out.
- Outplan: Specifies the dialing strategy, determining how and when the calls will be initiated.

5W1H
----
The campaign adheres to the 5W1H principle, which focuses on answering specific questions for each resource:

- Campaign: Defines the purpose of making calls and outlines the actions to be taken after a call is established (Why/What).
- Queue (Agents): Identifies the agents or recipients who will receive the call after it is answered (Who).
- Outdial: Specifies the destinations or recipients to whom the calls will be made (Where).
- Outplan: Determines the approach and timing for making the calls (How/When).

Dialing strategy
----------------
Effectively reaching out to customers is of utmost importance, and VoIPBIN provides multiple retry options to ensure successful communication.

.. image:: _static/images/campaign_overview_dialing_strategy.png

By employing these dialing strategies, the campaign enhances the chances of successfully connecting with recipients, optimizing outreach efforts, and ensuring effective communication with the target audience.